Duchess is a new luxury clothing brand in Dubai founded by Jelena Jakovljevic Bin Drai.
What began as a love for fashion and a modeling career, has developed into this bespoke fashion label specializing in couture, cocktail and magnificent evening gowns.
With over 15 years of experience in the fashion industry, Jelena is no novice in the business. Starting her career by winning no less than 4 titles including Miss Yugoslavia, Face of the Year, Miss Teen Yugoslavia and Miss Internet, she then proceeded to compete in the Miss World Pageant. This was followed by an extremely successful international modeling career. While modeling for some of the world's most famous high end brands, Jelena very quickly learnt the importance of exquisite fabrics and fine finishing.