About EMILIO PUCCI
EMILIO PUCCI, MARQUIS OF BARSENTO
Born in 1914 to one of Florence’s oldest families, Emilio Pucci, the Marquis of Barsento, became a fashion phenomenon in the 1950s with a trailblazing vision that continues to reverberate today. Although he relinquished a private life of aristocratic leisure, the Marquis was nonetheless crowned “The Prince of Prints” by the international fashion press who were smitten by his bold, new designs and radical approach to fashion at the time. A major influence in contemporary fashion, Pucci’s legacy continues to be a major force behind the birth of the “made in Italy” style and a milestone in Italy’s sportswear concept.
In the 1990s, Pucci prints experienced a surge in popularity. As the world’s fascination with the brand rekindled, Emilio’s daughter, Laudomia Pucci, began to take over her father’s business. In April 2000, an alliance was formed between the Pucci family and LVMH, with the French luxury group acquiring 67% of the company. In October 2008 the Norwegian designer Peter Dundas was appointed Creative Director. The Emilio Pucci headquarters are located at Palazzo Pucci in Florence.
In a short time the company has built a global store network of more than 50 stores worldwide and the brand has soared once again on the international fashion stage.