Femininity, sensuality, energy, lightness and romanticism, these qualities are as recognisable in Chloé's clothing and accessories today as they were upon the brand's creation over 60 years ago. Chloé's talent for evolving its style while remaining true to these underlying values has earned the brand its iconic status amongst the world's most fashion-conscious and sophisticated women.
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and a bohemian spirit. Rejecting the stiff formality of 50’s fashion, she creates soft, body conscious clothes from fine fabrics and called them “luxury prêt-à-porter”. Unique for their time, they are beautifully made clothes available direct from the boutiques.