VP, Digital Marketing - Burberry Limited
JOBLUX - London , United Kingdom
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
The Vice President of Digital Marketing oversees Social, Email and Platforms marketing, with global remit. The person should drive the Digital marketing agenda across the business, working with the SVP Digital, to lead with a pioneering mindset and ensuring best-in-class strategy and execution. They also work with wider Brand Experience, Marketing and Digital teams to ensure seamless customer experiences across all platforms.
Digital Marketing Strategy:
1. Digital Marketing Strategic Development:
Define best-in-class digital marketing strategy that aligns with wider Digital & Marketing strategy and objectives.
Drive a focused, team specific, strategic framework that aligns Digital Marketing teams strategies, principles and executions
Lead Social, Email and Platforms teams to ensure consistency of marketing messaging across Burberry’s digital platforms
2. Digital Marketing Team Lead
Inspire the Digital marketing team with a pioneering mindset, expert landscape knowledge and a diligent work ethic, in order to advance the aforementioned strategy and digital objectives
Manage a motivated team of Digital Marketers, encapsulating three separate teams, as well as a cross-functional development stream. Note: Digital Marketing teams include Email, Platforms and Social Media. Cross functional stream focused on campaign and innovation moments
Drive collaboration from the HFH team at a local level, specifically focused on APAC and platform specific strategies and roadmaps
3. Company Wide Digital Leader
Working with the wider digital team leads to provide seamless consumer experiences that engage, as well as convert, new and existing Burberry audiences
Provide a marketing led mindset to Digital team strategic planning sessions
Support the SVP of Digital on all key Brand and Product marketing moments, while aligning with commercial and publishing peers
4. 3rd Party and Partner Relationships
Lead the strategic marketing partnerships and relationships, from pure play to wholesalers, as well as priority third party platform partners
Partners include Google, Tencent, Snap, Facebook and more
5. Global Burberry Ambassador:
Champion brand values and messages across all relationships and digital activations by demonstrating a considered and sophisticated understanding of the brand and luxury retail market.
The overarching role is situated in the central team, and intersects the wider Digital & Marketing organizations, and therefore requires a high degree of collaboration and ability to work seamlessly across multiple levels. The candidate must demonstrate flexibility while working simultaneously across global and local projects that span various cross-functional initiatives. They should be a team player who collaborates successfully and has the ability to inspire change, while motivating others to work with them.
Brings together a native digital mindset with proven marketing experience and world class team leadership.
Extensive experience across search, SEO, email, social and digital partnerships with proven experience of delivering and owning a best-in-class digital marketing strategy in a comparable organisation of scale and complexity.
Team player who builds strong and productive relationships with a proven ability to influence and collaborate with people across the business.
Experience establishing, managing and delivering successful digital marketing campaigns. Comfortable with managing matrixed and cross functional teams.
Strong strategic marketing partnerships and relationships with social platforms and 3rd parties.
Excellent communication and negotiating skills.
Extensive digital marketing experience preferably within the retail/fashion sector, working with multi-channel, multi-geography customers.
A track record of defining and delivering digital marketing campaigns globally across Social, Email and other platforms with examples of high-growth outcomes.
Passionate curiosity for technology and an obsession with social, retail, mobile, data, customer experience, design and innovation.
Strategic mindset with strong attention to detail and operational excellence.
Excellent organisational and project management skills.
Ability to multi-task and comfortable working in a fast-paced changing environment with tight deadlines.
Excellent leadership skills used to work at all levels within a global and fast-moving organisation.
Passion for the luxury sector with an enquiring mind for fashion trends and digital consumer behaviour.
Able to deal with ambiguity, change and transformation.