CRM Marketing Coordinator Switzerland - Bulgari S.A.
JOBLUX.FR - Schweiz , Switzerland
MAIN JOB OBJECTIVE
Reporting directly to the Marketing&Sales Senior Manager, you will integrate a dynamical team and support the implementation of a unique and inspiring Client experience. Activities will include customer relationship management, customer experiences, digital marketing and social media, and maximizing our CRM activities.
In this role, you develop and implement marketing plans to generate sales and improve brand engagement through increasing brand preference, loyalty and lifetime value of our clients. To increase customer value (growth of acquisition and conversion rate, increase of retention and loyalty), you establish and follow key processes and metrics such as customer segmentation and portfolio priorities building, one-to-one and one-to-many action plans, KPI monitoring, key contact for Store managers and front line sales staff.
You participate also actively in developing the customer engagement by tracking the sales returns by activity and identify most responsive client groups and type of activities. Analyze actions to identify and implement/improve best performing ones.
You identify and implement promotional activities to amplify launches at 360° and exploit business opportunities: ensure Client presence to Corporate and Regional Events by E-mailings and manage the amplification of promotional activities by monitoring of customer behavior trends.
Finally, you are in charge of developing an Omnichannel approach in all swiss DOS stores, as well as to support the development of Digital activities with key Third parties business partners. You Maximize CRM and Digital activities integration, acquiring learnings and competencies to strengthen focused conversation with local customers/prospects and develop a proper local community database.
Graduated with a Master degree in Marketing, you have a first experience in Luxury. You have strong computer skills and excellent command of Microsoft office, especially in excel and power point. Digital tools and knowledge of CRM are an asset. Finally, you are fluent in French and in English. You are available to start as of 1st June 2018 (max. 1st July 2018).
Passionate and sensitive to the luxury universe, you are Service-oriented and a Team player with an entrepreneurial spirit. Creative and innovative, you challenge our existing methods and pro-actively propose new initiatives. You have the capacity to manage projects in an autonomous way respecting all deadlines. Adaptable and organized, you are also recognized for your talents of timely decision-making. Drive for results, you are multitasking and you are able to keep a global vision on projects.