About this job

Senior Trade Marketing Executive - Chalhoub Group

JOBLUX - UAE , United Arab Emirates

Job description

JOB TITLE: Senior Trade Marketing Executive- Wojooh

Are you an experienced Trade Marketing Executive who is ready for a new challenge with one the world’s most well-loved retail cosmetic brands?

We are currently looking for a Senior Trade Marketing Executive to join our Wojooh team in Doha. You will assist the Regional Trade Marketing Manager in implementing the marketing activities in the local market, manages local relationships and analyze the sales. You are responsible for executing local marketing action plan and acts as a country liaison (customers, retailers, mall, competition).

Main Responsibilities:Reporting:

  • Submit monthly marketing activities overviews at least one month before implementation
  • Submit post-event monthly reports covering all activities, PR, digital, CRM, animations and events based on the marketing calendar - using qualitative & quantitative information by end of first week of the following month
  • Assess and analyze results after every event and record (footfall, sales, success of store events) from both quantitative and qualitative perspective
Animations & yearly calendar:
  • Develop, project manage and execute key marketing animations for local market - new store openings, new brand launches, exclusivities, tier one, tier two, local marketing initiatives and WBR activations
  • Contribute to the planning with advice on relevant local activations and adhere to Wojooh omnichannel marketing plan once finalised
  • Create processes at local level to support effective implementation of campaigns
  • Drive traffic to store
  • Create sales optimisation plans for local market (top door(s), top 5/10 door plan, 25 doors+ plan
Events and activation :
Own and implement Retailtainment for key doors in local market, including master classes, new launches, meet & greets with a mechanics to drive sales
Drive and implement seasonal campaigns in store including eventing
Activate services & in-store experience with ASM
Own and implement brand activations in store / collaborate with brand
Align all campaigns and events across channels for local market
  • Brief regional team of confirmed activities one month in advance to confirm visibility on channels
  • Own and implement VM of campaigns for local market
  • Drive exclusive brand and product launches (eventing in store and externally, secure press visibility, masterclasses, competitions)
  • Set local trade budgets according to priority
  • Respect and spend according to the A&P ratio
  • Share monthly trackers to regional team by due date with spending vs assessment
Develop and implement PR activities for local market with an awareness, traffic and sales objective :
1. Own the PR strategy of Wojooh and implement it at local levels, adapting it to each markets specificities
2. create relationships with press and bloggers
3. rasie awareness through PR initiatives and measure EMV
4. Create and host events (at least 1/ month ie 12/year and assess impact on traffic, awareness and sales).

Share with regional team all digital needs at least 1 month in advance
Owe the live stories for local market
Abide by brand guidelines

Own the CRM strategy and implement it at local level
1. Recruit : reach recruitment target and develop recruitment strategies beyond the store (leverage on buyer's club, partnerships, croos with other Chalhoub stores, pop-ups ...)
2. Animate : implement CRM activities based on regional calendar and local activities to uplift sales, average basket and frequency of purchase (GWP, gifts, events, points campaigns, promo-codes, exclusivities ...)
3. Communicate and raise awareness : make sure store staff communicate properly about the program, inform, explain and also promote the campaigns
4. Be the guardian of the execution and visibility in store. make sure all visulas, brochures are properly displayed in store and campaigns executed properly

Previous Experience :
3-7 years of relevant experience
University Degree in Business or Marketing
Marketing of global brands in FMCG, Luxury, B to B, Brand development, Trade Marketing, Retail Marketing, ideally for multiple networks and multiple markets

Linguistic Skills:
English: Excellent written and spoken required
Arabic: preferable but not necessary

We can offer you:
The opportunity to take your career to the next level with an exciting, unique Chalhoub partner brand
The chance to live and work in a dynamic regional retail hub
Staff discounts at all participating Chalhoub partner brands

Aditional Information
About this company
JOBLUX is the first niche social network for luxury brands professionals and students/alumni. Our network is present globally in more than 27 countries and translated in over 9 languages. All luxury market fans keep up in an easy to use and rich quality content portal in order to succeed their niche networking, job hunt, read news, grow and collaborate.