About this job
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Digital Analyst, Global Media - Tiffany & Co.

JOBLUX - New York, NY , United States

Job description

Overview
Our Digital Analyst will act as the Assistant Manager for the Global Media team, resident expert on digital and marketing analytics, add rigor to Tiffany’s digital ecosystem, and fuel the brand’s digital growth.
Responsibilities
Evaluate performance of digital marketing initiatives, including evergreen, high-impact & seasonal campaigns, through strong knowledge of data analysis, digital/social measurement & optimization best practices
Generate data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
Translate complex findings into actionable recommendations and insights for regional & agency partners; build consensus & solicit buy-in to recommended changes
Analyze impact of integrated digital & social campaigns on Tiffany & Co. sales. Additionally, synchronize learnings between offline & online media, and impact on retail and Tiffany.com sales
Oversee data collection across multiple sources; consolidate data inputs from web analytics tools, ad servers, and social platforms
Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
Collaborate with internal and agency partners on tagging & measurement strategies and implementation, campaign optimization, and reporting (search, display, social, mobile, video, offline)
Understand Global nuances of digital & social campaign performance based on market maturity, channel & platform investment, and company market presence
Bring forward creative measurement best practices across all stages of the funnel to impact Tiffany & Co. sales
Leverage paid media/analyses to influence on-site experience and creative development
Partner with leading vendors to evaluate existing measurement/tech capabilities and stay abreast of new opportunities/offerings for Tiffany & Co.
Qualifications
3-5 years’ experience in marketing & digital analytics; media agency and/or luxury, retail experience a plus
Bachelor’s Degree in related field from an accredited college or university
Strong understanding of digital media, media math, web analytics, and technology; exposure to and understanding of offline media preferred
Experience with digital analytics platforms, advanced reporting, data collection & analysis (e.g. Adobe Analytics, Sizmek, AdForm, Innovid, Tableau, publisher dashboards); experience with data management platforms preferred
Technical proficiency and advanced Excel fluency required
Experience with advanced techniques such as multi-touch attribution and device stitching a plus, but not required
Familiarity with CRM data & targeted campaign testing capabilities a plus
Passion for finding the “stories” behind the numbers and translating them into actionable insights
Ability to work independently and as part of a team
Strong attention to detail, accuracy, and accountability
Ability to work in a fast-paced environment, delivering high-level work product with agility
Ability to seamlessly work with cross-functional teams and agency stakeholders
Passion for innovation & technology; desire to lead a brand through digital transformation and use analytics to influence the customer journey

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Aditional Information
About this company
JOBLUX is the first niche social network for luxury brands professionals and students/alumni. Our network is present globally in more than 27 countries and translated in over 9 languages. All luxury market fans keep up in an easy to use and rich quality content portal in order to succeed their niche networking, job hunt, read news, grow and collaborate.